Christine Descamps

Graduate from ESSEC (French Business School), Christine Descamps developed her brand expertise through a complementary experience:

• 16 years spent in communications groups: DDB, OPERA/RLC, CLM/BBDO as Account Director or Business Development Director.
• 3 years as Brand Manager for EDF where she created and launched the brands EDF Energy in UK, EDF Entreprises and EDF Pro in France.

She founded CDS Brand Consulting in October 2004 in Paris.
Christine Descamps gives lectures at ESSEC and ESCP (French Business Schools).

She is also the director of the IFRAD Foundation dedicated to research on Alzheimer disease and trustee of Entrepreneurs du Monde which grants loans to the poorest in townships.

Experts

According to the mission, CDS retains experts in a variety of fields:

• Brand creation : naming and visual identity
• Brand protection
• Brand Deployment
• Design
• Surveys
• Innovation
• Advertising