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About you
Has
deregulation
in your industry created the need for a new brand?
Is your business
diversifying
requiring your brand to evolve?
Has a change in business strategy made your brand
dated or out-of-step
with your
new customers?
Is your
brand being diluted
by inconsistent global brand development in your company?
Do you want to
increase the visibility
of a strategy of service?
How can you strengthen your brand if you are
the leader of your category
?
Is your brand ahead of
your development strategy
?
Are
your sales force and your employees
ambassadors of the brand?
Is your
customers’ experience of the brand
in line with the brand image you desire?
Do your
new products, new services
contribute to enrich and vitalize your brand?
Is your brand a
business asset
because it creates customer preference and loyalty?
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