Brand expertise

• Brand Strategy: brand platform; brand architecture; audit of brand portfolio.

• Brand Management: organization; brand proficiency and tools; deployment and animation; brand measurement.

• Brand naming, internal and external communication; promotional strategy; development of the briefings for the experts; and evaluation.
  

Mobilization of the employees

• Deployment process, development of tools (briefing for the ambassadors, deployment kit, brand books, glossary adapted to the company, etc.).

Executive Committees

• Conduct meetings for the Executive Committees and coach the marketing and brand directors.
  

Guidance of the external partners

• Survey companies: when developing a survey, knowing ahead of time how we are going to exploit the results is indispensable deciding on what we have to measure.

• Advertising agencies: the first criterion of choice in a campaign is its relevance to the identified problem, the second is its originality which creates impact and differentiation.