CDS Consulting
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      Qualifications  |  Methods    

Brand expertise

  • Brand Strategy: brand platform; brand architecture; audit of brand portfolio.
  • Brand Management: organization; brand proficiency and tools; deployment and animation; brand measurement.
  • Brand naming, internal and external communication; promotional strategy; development of the briefings for the experts; and evaluation.

Mobilization of the employees

  • Deployment process, development of tools (briefing for the ambassadors, deployment kit, brand books, glossary adapted to the company, etc.).

Executive Committees

  • Conduct meetings for the Executive Committees and coach the marketing and brand directors.

Guidance of the external partners

  • Survey companies: when developing a survey, knowing ahead of time how we are going to exploit the results is indispensable deciding on what we have to measure.
  • Advertising agencies: the first criterion of choice in a campaign is its relevance to the identified problem, the second is its originality which creates impact and differentiation.
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