Reposition brand value in the heart of the company: - Work on a global and shared vision of the brand at all levels of the company. - Mobilize all the actors of the company to serve the purpose of the brand : they are its ambassadors.
Utilise the brands to increase business by improving its recognition, reputation and legitimacy in order to strenghen the customer's relationship.
Leverage brand equity through a transfer of competencies in Brand Management from CDS Brand Consulting to the teams of the company in charge of the brand.
Reposition brand value in the heart of the company. ___________
Improve its recognition, reputation, legitimacy or customer's relationship. ___________
Leverage brand equity through a transfer of competencies in Brand Management.
